As the season of sales and promotions unfolds, you might notice something different at Trail Runner Store. This Black Friday, we're not hosting any sales. Instead, we're taking a step back to reflect on what truly matters.

Why We Are Opting Out of Black Friday

Inspired by the ethos of companies like Patagonia, we believe in a different approach to consumption. Black Friday, known for its unprecedented discounts and consumer frenzy, often overshadows the environmental and social impacts of mass consumerism.

At Trail Runner Store, our commitment is to the planet and to the sustainable, responsible practices that protect it. We believe that the best way to appreciate what we have is to be mindful of our purchases and their impacts on the environment.

Our Focus on Sustainability

Our decision not to participate in Black Friday is rooted in our core values:

Environmental Responsibility: We prioritize products that are environmentally friendly and sustainably sourced. By not engaging in Black Friday, we aim to reduce the environmental burden that comes from overproduction and overconsumption.

Quality over Quantity: We encourage thoughtful purchasing, focusing on high-quality products that last longer, reducing the need for frequent replacements and thus, less waste.

Community and Connection: This time is an opportunity to connect with nature and our community. We urge our customers to use this day to enjoy the outdoors, reflecting on the beauty and tranquility it offers.

Thank you for being a part of our journey and for supporting a more sustainable future.

*Note: This decision does not affect our regular on-going end-of-season sales that are continuously available here.


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